ABOUT US

Founded in 2015, Grace Willow the Label is an Australian owned women’s fashion label. The brand is defined by the essence of femininity, confidence, allure and independent style.

Our Vision 

To empower women with confidence in their femininity through each collection featuring effortless, easy-to-wear styles that transition from day to night.

Taking a fresh approach to classic silhouettes, Grace Willow aims to deliver a versatile offering of key pieces and wardrobe staples that inspire fashion-savvy customers.

Our Commitment to Sustainable Fashion

Grace Willow aims to deliver timeless designs that resist trends and outlast seasons, as well as utilise sustainable materials like recycled polyester and organic cotton.